Description

The audio by Broadcast Media Africa, delivered at the 5th OTT Streaming Summit, held in February 2025 in Cape Town, South Africa, discusses OTT monetisation and advertising innovations that highlight key trends shaping the industry’s future. A notable session explored advancements in Dynamic Ad Insertion (DAI) for OTT platforms, examining how ad substitution technologies for HbbTV and Android TV enable the next generation of digital television. The discussion also touched on the concept of “self-driving ads,” where automation and real-time adaptability could transform how advertisements engage with audiences.

Some key points from the resource include:

● Advancements in Dynamic Ad Insertion (DAI)
● Rise of Programmatic Advertising for OTT
● Addressable and Interactive Advertising
● Monetisation Through Hybrid Models