Description
The AI Bottom Line: Navigating Opportunities, Threats, and New Revenue Models”, held 28 October 2025 in Victoria Falls, Zimbabwe. The session was moderated by Benjamin Pius, CEO of Broadcast Media Africa, and featured panelists such as Tabitha Mutemi (Association of Professional Broadcasters, Kenya) and Rufaro Zaranyika (Transmedia Corporation, Zimbabwe).
The panel opened by emphasising how AI is rapidly transforming the broadcasting/media landscape in Africa:
AI-driven audience analytics: Broadcasters can now use AI to understand viewer preferences, segment audiences more precisely, forecast trending content, and reduce churn.
Automated production workflows: The use of AI to transcribe raw footage, generate highlight reels, automate editing, and essentially streamline production processes—from live broadcasts to archives.
Monetising archives & content libraries: One of the strongest revenue opportunities discussed is transforming legacy footage and archives into assets—AI can scan, tag, edit and license archive content for new markets.
New revenue models: Addressable advertising, dynamic brand insertion (per‑viewer), customised subscription or streaming tiers (e.g., personalised channels), and edited-for‑international‑markets content.
Regional and global content opportunities: With AI assisting subtitling, localisation, and format adaptation, pan‑African broadcasters have an opportunity to scale content beyond borders. The panel noted this as part of “new revenue models.”
Some key points from the resource include:
● AI-driven audience analytics: Better segmentation, forecasting, and personalised content.
● Automated production workflows: AI streamlines editing, highlight reels, transcription, and archiving.
● New revenue models: Dynamic ad insertion, niche subscriptions, personalised streaming, and archive monetisation.
● Content localisation & global export: AI enables subtitling, dubbing, and pan-African/ international reach.
