Summary Of Content:
Tailoring The Creation Of Advertising For Converged Platforms -MMA Cognition Study is a presentation that was delivered to Africa’s Broadcasters looking into the MMA’s latest cognition study and its relevance to advertising on converged platforms.
Delivered by MMA at a BMA industry forum, the key topics highlighted in the presentation include:
- Opportunity to see research: A New methodology
- Measuring attention and cognitive processing
- The attention test
- New tools for a Visual Strategy