Description
What Is Contained In This Resource:
Data is an essential commodity in Africa – What OTT service providers can do to scale-up subscribers
‘Free’ OTT Streaming services delivered over data is a problem for African users
How to keep product offering simply to attract subscribers
The use of Hybrid offerings on a single-platform service
Cost of multiple payment integrations over the African market
Creating partnerships with telcos
Collective marketing for OTT Service
Consumer convenience is the biggest differentiator