Description
What Is Contained In This Resource:
- Data is an essential commodity in Africa – What OTT service providers can do to scale-up subscribers
- ‘Free’ OTT Streaming services delivered over data is a problem for African users
- How to keep product offering simply to attract subscribers
- The use of Hybrid offerings on a single-platform service
- Cost of multiple payment integrations over the African market
- Creating partnerships with telcos
- Collective marketing for OTT Service
- Consumer convenience is the biggest differentiator