Description

The video presentation by Workflow Labs, delivered at the 5th OTT Streaming Summit, held in February 2025 in Cape Town, South Africa, explores how Media Asset Management (MAM) systems support Over-The-Top (OTT) platforms in managing, organising, and distributing digital media efficiently. It outlines the essential role of MAM in streamlining workflows, automating content delivery, ensuring compliance, and enhancing user engagement.

The presentation also highlights key MAM features and their impact on OTT platforms, such as metadata management, workflow automation, multi-format transcoding, and rights management. It further discusses the future of MAM in OTT, emphasising flexibility in deployment, real-time monitoring, integration with modern systems, and scalability. The presentation concludes by positioning MAM as a critical technology for OTT providers to stay competitive in the evolving digital landscape.

Some key points from the resource include:

● Provides a centralised repository for media assets.
● Enables metadata management for improved content discoverability.
● Supports workflow automation to streamline operations.
● Enhances collaboration and access control for content teams.
● Facilitates archiving, retrieval, and content versioning for localisation.
● Ensures compliance and rights management for legal and licensing security.