Description

The panel discussion presented by Broadcast Media Africa at the 5th OTT Streaming Summit – Africa 2025 explores a dynamic panel discussion on the critical challenge of retaining streaming subscribers in an increasingly saturated and competitive market. The discussion explored innovative strategies, content differentiation, and consumer engagement tactics to drive subscriber loyalty and reduce churn.

The discussion highlighted that retention strategies must go beyond content—incorporating affordable access, seamless user experience, data-driven personalisation, and strong audience engagement. As competition intensifies in Africa’s streaming market, platforms must innovate and localise to remain relevant. The panel concluded that success in subscriber retention lies in a multi-faceted approach that combines content excellence, pricing flexibility, and customer-centric strategies.

Some key points from the resource include:

● Personalisation and Data-Driven Engagement
● Affordability and Flexible Pricing Models
● Enhancing User Experience and Platform Innovation
● Retention Through Community and Engagement
● Strategic Partnerships and Bundling Opportunities