BMA Industry Resource

Responding To The Audience Consumption Patterns And The Ever-Changing Media Landscape

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Responding To The Audience Consumption Patterns And The Ever-Changing Media Landscape

£6.95
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About this Resource

Description

The document emphasises the evolving television industry and the rise of Over-The-Top (OTT) streaming services, particularly SABC’s impact. SABC operates five television channels: SABC1, SABC2, S3, SABC Education, and SABC Sport, which are available free-to-air and streamed on SABC+. The document also highlights the SABC’s average monthly reach of 26.6 million South African adults (15+). Channels are broadcast through analogue signals, switching off in March 2023, and also carried on Direct-to-Home (DTH) platforms.

SABC Radio reaches 27.1 million listeners weekly in all 11 official South African languages. Radio stations are also accessible via live streaming on their respective websites, social media, and DStv audio bouquet. SABC offers a freemium model with 6 streaming channels, 19 radio stations, and thousands of hours of AVOD and catch-up content. SABC+ has rapidly grown, reaching approximately 1 million subscribers within a year.

Dominated by Android (52%), followed by web (15%), and Hisense (18%). Significant viewership increases during events like AFCON 2023/24, peaking at 1.2 million views for certain matches.

Some key points from the resource include:

  • Audience Consumption Patterns and Media Landscape
  • SABC Video Entertainment Platforms
  • SABC Radio Services
  • Digital Competitor Landscape in South Africa
  • SABC+ Viewing by Platform

Resource Type: Presentation Slide

Author: SABC+

Year Sourced: 2024
Year Published To BMA: 2024

BMA Tags / Metadata

  • SABC
  • OTT Streaming
  • Viewership
  • Digital Platforms
  • Radio Services
  • Monetisation