Description

The panel discussion delivered at the Radio Broadcasting Convention – Africa 2025 in Johannesburg, South Africa, explores how artificial intelligence is disrupting traditional workflows in media and journalism — particularly in translation, content creation, and broadcasting efficiency. It includes expert insights from Victoria Budanova of Sputnik and Gina Margaret Tiger of BE Digital Creative, with contributions from broadcasters like NBC Namibia and the SABC. The panel balances optimism about AI’s productivity with caution about ethics, authenticity, and regulation. Real-world examples, such as AI-powered translation tools and virtual presenters, were discussed alongside concerns about job displacement, audience trust, and data security.

Some key points from the resource include:

● AI Can Significantly Accelerate Content Production
● Human Oversight Remains Essential
● Disclaimers and Ethical Transparency Are Crucial
● Translation Quality and Cultural Nuance Are Ongoing Challenges