The document “Project Everyone” from 2015, presented by Broadcast Media Africa, is centred around a global initiative to promote the United Nations’ 2015 Sustainable Development Goals. Founded by filmmaker Richard Curtis, Project Everyone seeks to make these goals widely known. The plan involves leveraging various media platforms, including television, digital channels, mobile networks, brands, and faith groups, to reach a global audience.
Key strategies include a TV spectacle, a comprehensive digital marketing plan, global text messaging, corporate partnerships, educational programs in schools, a global cinema campaign, and the world’s largest prayer coordinated with interfaith groups. Additionally, the project includes a special 7-day pop-up radio station, Radio Everyone aims to unite global broadcasters to reach as many people as possible with content curated by renowned figures in music, sports, and entertainment.
The document outlines the efforts to raise awareness and mobilize action towards achieving goals like ending poverty, and hunger, ensuring health and education, gender equality, clean water, and sustainable energy.
Some key points from the resource include:
● Project Everyone is an initiative to promote the United Nations’ 2015 Sustainable Development Goals globally
● Founded by filmmaker Richard Curtis, its aim is to make these goals universally known
● Utilizes diverse media platforms like television, digital channels, and mobile networks for outreach.
● Plans include a TV spectacle, a digital marketing strategy, and global text messaging.
● Involves corporate partnerships and educational programs to enhance awareness and engagement.
● Features a unique 7-day pop-up radio station, Radio Everyone, with content from notable figures.
● The project’s focus is on raising awareness and action towards goals like ending poverty, improving health and education, and promoting gender equality and sustainable energy.