Description

The video presentation explores the pivotal role of African media in realising the ambitious goals of Agenda 2063. It discusses the transition from traditional oral storytelling to modern digital platforms and highlights the impact of colonialism, which disrupted African knowledge systems and introduced new forms of media, leading to a complex landscape where old and new media coexist.

A critical theme is the need for collaboration across generations within the media industry. The presentation emphasises the strengths of different age groups—experienced older journalists, tech-savvy millennials, and digitally immersed Gen Z—proposing that knowledge sharing and mentorship are essential for creating a powerful and unified Pan-African media landscape. Media is identified as a key driver in achieving the goals of Agenda 2063, which envisions a prosperous and peaceful Africa. The document underscores the media's ability to shape public opinion, promote good governance, and inspire citizens to participate in the continent’s transformation.

Some key points from the resource include:

• Evolution of African Media
• Generational Collaboration
• Technological Innovation
• Africa’s Industrial Revolution