Description

The document is a briefing presentation on audience management practices by broadcasters in Africa. It focuses on the results of a survey conducted to understand the current state of audience management, including content and advertising strategies, technological solutions, and challenges faced by broadcasters. The survey was comprehensive, involving 2,857 respondents across different sectors, job positions, and geographies.

Some key points from the resource include:

Current Practices in Audience Management
Challenges in Audience Measurement
Audience Engagement and Content Strategies
Regulatory Support
Future Outlook and Emerging Technologies