Description

The document “OTT in Africa: Overcome Challenges” presented by Broadcast Media Africa, offers strategic insights into the Over-The-Top (OTT) media service landscape in Africa. It outlines common pitfalls to avoid for businesses looking to succeed in the OTT market, emphasising the importance of embracing OTT, understanding market readiness, leveraging existing technologies and platforms, establishing partnerships, and continuous learning and training. Key strategies for success include focusing on understanding the audience, maintaining brand visibility, creating high-quality local content, and leveraging partnerships and existing technologies to efficiently reach and serve the target market.

The document underscores the dynamic and competitive nature of the global OTT market and highlights the necessity for African media businesses to adopt a proactive and adaptable approach to thrive.

Some key points from the resource include:

● OTT’s role in the evolving media landscape.
● How to assess the technological and consumer readiness for OTT services.
● How to utilise current platforms and technologies to deliver content.
● How to collaborate with local and international partners for broader reach.
● How to invest in creating engaging and relevant content for the African audience.
● How to utilise marketing strategies to enhance brand awareness and visibility