Description
The presentation titled focuses on strategies and solutions for maximising video content distribution globally, with an emphasis on the African market.
There is an increasing shift towards high-definition (HD) and 4K content, evolving into hybrid models that combine linear streaming.
Video consumption accounts for a significant portion of global mobile traffic (69%) and is projected to increase to 79% by 2027, highlighting the growing demand for affordable, high-quality content. Africa’s fast-growing economy and its youthful population present a significant opportunity for content distribution. The growth of Satellite TV and increasing demand for diverse, relevant content make Africa one of the world’s fastest-growing TV markets. A notable diaspora audience of over 200 million people of African descent offers global content distribution opportunities.
Some key points from the resource include:
● The growing importance of high-quality, affordable video content in mobile and satellite environments.
● Africa’s rising demand for diverse media content and the increasing role of satellite TV in the region
● Intelsat’s comprehensive infrastructure and services are designed to enable content providers to reach new audiences globally.
● The strategic importance of leveraging satellite networks for content distribution in under-served and geographically vast areas.
