Description

At the Audience and Advertising Summit 2025 in Johannesburg, the panel on “How Is Market-place Africa Ready To Deal With AI And Blockchain Innovation” highlighted that the continent is not only ready but is already a major hub for this technology. The discussion focused on how these tools are uniquely positioned to solve specific African challenges while also presenting new risks.

The panellists agreed that Africa has a major opportunity to leapfrog legacy systems by adopting AI and blockchain, rather than being held back by outdated infrastructure.

AI can help analyse fragmented data to improve ad targeting and personalisation, while blockchain can build trust by creating an immutable, tamper-proof record of transactions, which helps combat ad fraud.

AI-driven tools are being used to automate tasks, reduce costs, and create more compelling content. This allows small and medium-sized businesses (SMEs) to compete more effectively.

Some key points from the resource include:

● Financial Inclusion
● Data and Transparency
● AI and Blockchain
● Efficiency and Innovation