Description
This webinar, hosted by Broadcast Media Africa, brought together leading industry practitioners to discuss the shifting landscape of African broadcasting as it transitions from traditional advertising spots to multi-platform streaming revenue. The discussion centred on how broadcasters can navigate the “ground moving beneath their feet” by integrating linear television with digital-first strategies such as OTT and FAST channels.
Broadcasters emphasised that linear television is not dying in Africa; instead, it remains a vital foundation for reach, while digital platforms offer new growth opportunities. Panellists agreed that a successful strategy requires a “Linear plus OTT plus FAST” approach rather than choosing one over the other.
Some points from the resource include:
● Hybrid Future of African Media.
● Content Ownership as a Monetisation Lever
● Overcoming Infrastructure and Data Challenges
● Targeting New Audience Behaviours
● Revenue potential: Subscription models, advertising, and hybrid OTT offerings can effectively monetise African audiences.
