Description

The panel identified on ‘Following the Money: Platforms, Partnerships, and New Revenue Models’ delivered at the Broadcasters Convention – Southern Africa 2025, Victoria Falls, Zimbabwe, highlights the urgent need for Southern African broadcasters to abandon reliance on traditional revenue (analogue advertising and licensing) in favour of a resilient, digital-first financial model. The discussion focused on three pillars: platform control, strategic collaboration, and diversified income.

Some key points from the resource include:

● Digital Control: Broadcasters must adopt a mobile-first approach by launching proprietary OTT platforms to directly own audience data and manage the monetisation funnel.
● Essential Collaboration: Strategic regional (co-production) and global (streaming giant alliances) partnerships are vital for sharing infrastructure costs and expanding content reach.
● Hybrid Revenue: Financial stability requires diversifying income via hybrid models (subscription + ad-supported tiers)