Description

The video discusses the current state and challenges of Over-The-Top (OTT) media services, with a focus on global expansion, particularly in the African market. It emphasizes the need for localized content strategies and innovative consumption models to succeed in diverse markets.

The presentation highlights the complexities and opportunities in expanding OTT services globally, particularly in Africa. It underscores the need for localized strategies, community engagement, and flexible consumption models to effectively cater to diverse markets.

Some key points from the resource include:

• Global Expansion Challenges
• Spectacular Fails and Lessons
• Africa’s Unique Market
• Music and Regional Demand
• Streaming Services in South Africa
• Innovative Consumption Models
• African VOD Preferences