Description

In this engaging and thought-provoking audio discussion delivered at the Radio Broadcasting Convention – Africa 2025 in Johannesburg, South Africa, industry leaders discuss how African broadcasters can adapt radio content for smart TV platforms to match evolving audience behaviours. He reflects on a personal experience using a smart TV to listen to the radio while going about their morning routine, emphasising the convenience and multitasking benefits of this setup. The discussion highlights the need to make radio content not only audibly engaging but also visually interactive, especially as traditional radio sets decline in use and smart TVs become more common in households. References to popular programming like Metro FM’s “The Love Movement” illustrate how visual integration could deepen audience engagement during passive listening times.

Some key points from the resource include:

● Smart TVs as a New Radio Platform
● Multitasking Culture
● Audio Must Be Powerful
● Visual Integration Opportunities