Description

The Audience & Advertising Summit 2025, held in Johannesburg, South Africa, has concluded with great success, drawing together media executives, advertisers, content strategists, technology leaders, and regulators from across Africa and beyond.

Organised by Broadcast Media Africa (BMA) in collaboration with industry partners, the Summit served as a vital platform for examining the evolving dynamics of audience engagement and advertising effectiveness in today’s hybrid and data-driven media landscape.

Now, the key presentations, expert discussions, and thought-provoking sessions from the event are available online, allowing industry professionals to revisit the shared knowledge and apply insights to strengthen their strategies and operations.
All recorded sessions, presentations, and supporting materials from the Audience & Advertising Summit 2025 are now accessible via the official Knowledge Hub.

Some of the items included in the package:
● How Is Market-place Africa Ready To Deal With AI And Blockchain Innovation (Audio Presentation)
● Trends In Media Consumption And Impact On Ad Sales And Revenues For Content Publishers (Audio Presentation)
● Capturing, Processing And Evidencing “time-spent” Audience Data To Attract And Sustain Advertisers’ Confidence (Video Presentation)
● Audience Volume vs Engagement – Understanding Who Was Listening/Watching, For How Long, And How Often (Video Presentation)
● The Importance Of Self-regulation To The Broadcast Environment (Presentation Slides)