BMA Industry Resource

Case Study: A Sustainable OTT Service – Examination Of The Partnership That Builds And Sustains It!
Presentation Slide

£6.95

Case Study: A Sustainable OTT Service – Examination Of The Partnership That Builds And Sustains It!
Presentation Slide

£6.95
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About this Resource

Description

The document titled “Keep Watching” from Mangomolo discusses the sustainable OTT (Over-The-Top) service, detailing its growth, technological framework, content strategy, and business models. Mangomolo supports over 4 million users per second, hosts 2 million videos, and reaches 400 million viewers globally. Digital adoption is accelerating globally, with $4.6 trillion spent on digital transformation in 2023.

Complex project delivery, digital skills gap, budgeting and ROI, technology integration, platform and partner selection, change management, and planning are noted as challenges in digital transformation. Importance of nostalgia, high-quality content, aggregation, distribution, sports, entertainment, drama, globalization through localization, data-driven decisions, and repetitive viewership from kids.

Some key points from the resource include:

  • Success Pillars
  • Content Strategy
  • End-to-End Solution

Resource Type: Presentation Slide

Author: Mangomolo

Year Sourced: 2024
Year Published To BMA: 2024

BMA Tags / Metadata

  • OTT service
  • Digital transformation
  • Success pillars
  • Content strategy
  • Monetization models