The document from 2019 on “Building Capacity to Deliver ‘High Quality – Home-Grown’ Content with Universal Appeal by MultiChoice” – presented by Broadcast Media Africa (BMA) – focuses on the need for high-quality, locally produced content with global appeal. It discusses the changing landscape of viewer content consumption and the shifting definition of television content. The document emphasises the importance of understanding the audience, storytelling, sound quality, and cinematography in creating impactful content.
It also addresses current content gaps in the market, such as the need for high-quality drama series and local kids’ content, and explores opportunities for local producers in the age of OTT platforms and digital distribution. The aim is to enhance the capacity for producing compelling and culturally relevant content that resonates both locally and internationally.
Some key points from the resource include:
● Focuses on producing high-quality, locally created content with global appeal.
● Discusses the evolving landscape of viewer content preferences and television’s changing nature.
● Emphasises understanding the audience for effective storytelling in content creation.
● Highlights the importance of sound quality and cinematography in producing impactful content.
● Identifies gaps in the market, such as the need for high-quality drama series and local children’s content.
● Explores opportunities for local producers in the era of OTT platforms and digital distribution.
● Aims to enhance the production of compelling, culturally relevant content with both local and international resonance.