The aims and objectives of the Industry Programme are to:

• Drive deeper understanding of media assets preservation at broadcast media and content owner institutions in Africa
• Equip professionals with up-to-date knowledge-base and resources
• Raise awareness and promote local archiving and preservation activities and initiatives
• Help secure the provisioning of adequate financial, technology and human resource capabilities for the preservation of broadcast and other audio-visual assets in Africa

The Preserve Africa Archive Industry Programme is guided by these key values:

• Commitment: We are fully and unreservedly committed to assisting and supporting the sourcing, resourcing, preparing and preserving Africa’s audio-visual content
• Developmental: We are open, participatory and developmental in our orientation and approach
• Historical: We will offer a transparent, reliable, fair, accountable representation to all our stakeholders
• IP and Content Rights: We commit to respect the rightful ownership by all content owners and to protect their content rights, including their IP
• Forward-Looking: We will be forward-looking, as we look back, to ensure the best-in-class resources are deployed to provide access to legacy African Sound and Audio-visual content