To mark its 20th anniversary celebrations, Africa Magic has unveiled a new brand logo and identity colours for each of the seven Africa Magic channels.
Since its inception in 2003, Africa Magic has remained a platform for compelling stories that speak to the African heart.
Commenting on the initiative, Executive Head of Content and West Africa Channels, MultiChoice West Africa, Dr. Busola Tejumola, said changes to Africa Magic channels represent the beauty, spirit, peculiarity, and diversity of cultures on the African continent.
“As part of Africa Magic’s 20th anniversary celebrations, we are unveiling a new Africa Magic logo with unique colours for each of the seven Africa Magic channels available on DStv and GOtv. The new look and feel took effect on October 1, which marks Nigeria’s 63rd Independence Day celebration.
“We have had two decades of impactful storytelling and growth with our audience at the heart of this journey. The new logo and colours of Africa Magic channels represent the tenacity, creativity, enthusiasm, warmth, harmony, happiness, inspiration, and hope among the diverse cultures on the African continent. As we celebrate this milestone, Africa Magic looks forward to more decades of providing quality entertaining content for our esteemed audiences with a commitment to telling unique and authentic African stories that depict the everyday realities of Africans for the African and global audiences,” Tejumola said.
Africa Magic, which started with one channel in 2003, has grown to a chain of seven channels: Africa Magic Showcase, Africa Magic Urban, Africa Magic Family, Africa Magic Yoruba, Africa Magic Igbo, Africa Magic Hausa, and Africa Magic Epic within the last two decades.
With over 30,000 original content hours and an estimated one million viewers daily, Africa Magic has established itself as the reliable home of high-quality family entertainment in Africa.
The new look was unveiled on October 1, 2023.