According to media reports, Kenya’s Capital FM has added Kiswahili news bulletins to its range of news offerings.
MaryAnne Musangi, the station’s owner, approved the initiative to broadcast the Swahili bulletin every Monday to Friday at 5.00 pm.
Musangi noted that the decision is part of the station’s strategy to expand its reach in the media industry and appeal to a broader audience.
“The station is embarking on something new, and we hope we will be able to expand our reach,” she said. Since launching in 1996, Capital FM Kenya has been broadcasting in English as the primary mode of communication in all its programs.
Bernard Momanyi, the News Editorial Director, welcomed the initiative, noting that it presents a unique opportunity for the station to diversify its news delivery to its audience.
He said, “We have been an English radio station for many years, and this is a golden opportunity for us to do things differently.”
Also, the news team will publish a Swahili video evening bulletin on the station’s social media pages every Friday.