Chief Executive Officer
Digital Media 333
A South African business leader with a career spanning more than 25 years in banking,
telecoms and digital. She established strong partnerships with fortune 500 companies and
was the pioneer in designing disruptive, innovative consumer and business products for
Africa. Many of which were Africa and World firsts, winning many awards.
This strategic approach by Surie Ramasary positioned her former companies, MTN SA as
the Prepaid leader, MTN becoming the No.1 operator in Zambia and Cell C being the fastest
growing mobile operator in SA with double digit growth in services revenue.
Her excellent experience expands across finance, commercial, technology, strategy and
marketing in South Africa, Africa, Middle East and Europe. Driven by her passion to
constantly create possibilities, she is the founder of a day spa, restaurant and a digital
media technology company.
She founded Digital Media 333 two and a half years ago. She launched the newest all-
inclusive VOD entertainment, gaming and e-learning product offering called “Avvatta” in
SA, Nigeria, Zambia and Ghana with expansion into other African markets.
Surie’s mission is to grow young talent and to continually change the landscape of how
consumers use technology in everyday life by connecting the unconnected to services and
offering them unimaginable experiences.
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