Ethiopian Broadcasting Corporation (EBC) and MultiChoice Africa Holdings have signed a collaboration agreement. According to the MoU they signed, the parties seek to establish a cooperative collaboration for capacity building, benchmarking, experience sharing, intellectual property protection, training, and skills development.
Mohammed Edris Mohammed, Director General of Ethiopian Media Authority, attended the signing ceremony in Johannesburg, South Africa.
BMA understands that the MoU covers MAH and MultiChoice Ethiopia, the local partner, and further provides for future cooperation between MAH and EBC to combat broadcast piracy.
Commenting on the agreement, Feseha Yetagsu Manbegrot, Chief Executive Officer of EBC, said, “We are grateful to sign this MoU. EBC is Ethiopia’s oldest and biggest public media, with five television channels and three radio stations. I believe this agreement will strengthen the relationship of both companies based on this MoU, we stand together on various media-related issues.”
Since it started doing business in Ethiopia 30 years ago, MultiChoice has offered high-quality sports, educational, and entertainment content.
Dr Keabetswe Modimoeng, Group Executive: Corporate Affairs and Stakeholder Relations for MultiChoice Africa, added, “This amicable agreement is a giant leap in fostering relations between the two institutions. Ethiopia is a strategic market for our commercial growth and key socio-development initiatives. The presence of Ethiopian Media Authority’s DG, as well as EBC’s senior leadership, is remarkable as it demonstrates how the private and public sectors of the economy can collaborate for the broader benefit of society.”