Digital TV Research has released a new market intelligence report forecasting that Disney+ will dethrone Netflix within less than four years.
The Walt Disney Company’s video streaming service Disney+, which will arrive in South Africa sometime in June 2022, will have surpassed Netflix as the world’s big winner in the streaming wars by 2025.
According to the research company’s newest video streaming predictions for Africa, Disney+’s subscriber base will quickly rise to 2.17 million users by 2026. However, it will only be available in South Africa when it launches in June 2022.
MultiChoice’s Showmax, which is currently in second place, will drop to third place and is anticipated to grow from 861 000 subscribers by the end of 2021 to 2.12 million by 2026.
By 2026, Amazon Prime Video will be in fourth place, with 1.93 million subscribers in Sub-Saharan Africa, up from 575 000 at the end of 2021. In the meantime, Apple TV+ is expected to grow its African user base from 121 000 to 304 000.
Digital TV Research’s principal analyst, Simon Murray, states that “by the end of 2020, China and the United States had an equal number of subscriptions. However, due to government pressure, China’s growth is slowing, with 354 million subscriptions predicted by 2026. The United States will continue to grow, with an estimated 450 million subscriptions by 2026.”
“By 2026, China and the United States will collectively account for 49 per cent of the global total, down from 56 per cent in 2021.”
“By 2026, three platforms will control roughly half of all SVOD subscriptions worldwide. In 2025, Disney+ will overtake Netflix as the most significant streaming service,” according to the most recent forecasts.
“Between 2021 and 2026, Disney+ will gain 140 million new subscribers, bringing its total to 284 million. In 2026, 13 Asian countries under the Hotstar brand will account for approximately 121 million Disney+ subscribers (43 per cent of the total).
According to Digital TV Research, Netflix will attract 53 million new subscribers by 2026, bringing its total to 271 million. Likewise, Amazon Prime Video is anticipated to have 243.4 million subscribers in four years, while Apple TV+ will have 35.6 million global users.