The Chairman of DigiTeam Nigeria, Edward Idris Amana, articulated his knowledge and expertise at the recently heldĀ “Broadcasting and Digital Convention – Nigeria”Ā and delivered a presentation onĀ “Delivering High-Quality Broadcasting Service For The Nigerian Public.”Ā
He indicated that the introduction of digital access fees in Nigeria will assist broadcasters and content creators, as more content will be needed to cater for the transition from analogue to digital.
According to Amana, the National Broadcasting Commission (NBC) had planned to introduce an annual access fee of USD$3.61 per box. The funds collected annually would go to a trust fund, where content creators and stations would have access to the fund on an interest-free loan.
This initiative was meant to assist content creators who do not have investors and enable the industry to become sustainable.
However, this initiative is not open to private stations. The Chairman then advised private stations to strategise in the method of seeking sponsors for their programmes by creating compelling content that would attract and secure investors.
“There is a great need for broadcasters in Nigeria to engage with content creators”.
Digitalisation has levelled the ground for broadcasters and widened audience reach. Broadcasters need to create content that is compelling enough to be able to compete with international programmes that are easily accessible through digital media.
Click/Tap here to watch the clip where Edward Idris Amana addresses the question: “What contribution has the Federal Government made towards content creation in Nigeria?”.
