Summary Of Content:

• Content Planning
• What to learn from entrepreneurship
• The reiterative cycle
• The importance of authenticity

Summary Of Content:
– Monetisation of content
– Production, marketing and selling value chain
– The relationship between financing, production and broadcasting

Summary Of Content:

• Plans for successfully effective regulatory controls on content in a digital broadcasting space
• The purpose of regulating the broadcasting sector
• The goals and benefits of content regulation
• Challenges that come with content regulation
• Principles that guide effective regulation in a digital ecosystem
• Clarity on what content requires regulation

Summary Of Content:

• The History of broadcasting in Africa
• Audience involvement in the digital ecosystem
• How the industry has been migrating to Digital Broadcasting
• Who / what are the drivers of content in the digital space?
• What stories are being told to the African audience and How are they being relayed?
• The various opportunities that will come with Digital Broadcasting

Summary Of Content:

• The growth of Digital Platforms
• The Migration from Analogue to Digital Broadcasting- Internet Penetration in Africa
• The increasing popularity of Online Viewership
• Collaboration opportunities with the African Diaspora
• Growing trends relating to production, distribution and consumption

The key outcomes from the Broadcasting And Digital Media Convention – Nigeria are as follows:

(i) Collaborations and the sharing of experiences and plans will aid the nation in achieving its seamless and total digital migration target.

(ii) Broadcasters and media practitioners need to embrace the digital switchover and all challenges and triumphs that come with it.

(iii) There is a need to have further engagements to bridge the gap between industries

(iv) Systems and regulations must change to facilitate the digital transformation in broadcasting.

(v) The industry must work together to develop new approaches to incorporate digitally inclined people

(iv) The industry must acknowledge and assist with funding, especially for young producers.

Summary Of Content:

Repurposing Archived Content Material For Digital Consumption is a presentation that was delivered to Africa’s Broadcasters about how to digitise archived content in order to stay relevant in a digital ecosystem.

Delivered by IASA at a BMA industry forum, the key topics highlighted in the presentation include:

• The transition process of Content from Archives to Digital
• Factors to prioritise when digitising Archived Content
• Rights and Regulations to be adhered to when digitising archived content
• The Costs involved in the digitalisation process

Summary Of Content:

• The problem with developing local content hubs
• The solution
• The content offerings to be provided by local content hubs
• The objectives