Cell C, a South African mobile telecommunications operator, is on a trajectory to have the same like-for-like network as Vodacom and MTN by the end of 2023, according to the company’s chief operations officer, André Ittmann.
Cell C stated that it no longer had a network deficit and would compete on its services, giving consumers more choice.
“We have made great strides in moving forward in our phased approach, with network migration sitting at roughly 44 per cent, with the Eastern Cape, Free State, Northern Cape, and Limpopo now roaming.”
“This year, we’ll make more progress in the North West, Western Cape, KwaZulu-Natal, and Mpumalanga, to complete 74 per cent of the project by the end of 2022. Gauteng and the KwaZulu-Natal metro areas will be last, as we reach the end of our migration by 2023 as planned.”
Over two years ago, Cell C embarked on a strategy to turn its fortunes around and develop a more competitive and sustainable organisation. The company’s performance for the six months ending June 2021 indicated continued improvements in profitability and operational efficiencies as efforts to construct a fit-for-purpose entity began to bear fruit, according to the company’s latest figures.
The total subscriber base has increased to about 13 million from 11.7 million in the previous comparative period at the time of reporting.
Cell C also stated that it was making significant progress in adopting its new operational model, including a critical network strategy.
According to Ittmann, Cell C recognised that it required a new way of doing business to keep abreast of technology advances in the telecoms industry.
Cell C said its three most valuable assets in its transformation journey were spectrum, a loyal and profitable customer base and a resilient brand.