Description

The recent Advertising and Audience Conference featured a panel discussion focused on the transformative role of Artificial Intelligence (AI) and Machine Learning (ML) in media planning. The session brought together industry leaders and experts to explore how these technologies are revolutionising how media strategies are devised, implemented, and optimised.

The panel emphasised how AI and ML are automating routine tasks in media planning, such as audience segmentation, budget allocation, and performance analysis. This automation enables media planners to focus more on strategic decision-making rather than getting bogged down by manual processes.

Some key points from the resource include:

• Automation and Efficiency
• Enhanced Targeting
• Real-Time Optimization
• Challenges and Ethical Consideration