Description

This provides a comprehensive overview of the broadcast media landscape in Ethiopia, tracing its evolution from the analogue era to the modern digital and streaming age.

The document offers a detailed narrative of Ethiopia’s broadcast media, illustrating the transformational shifts from traditional mediums to digital platforms, highlighting regulatory evolutions, and forecasting future trends. It emphasizes the critical role of adapting to technological advancements and demographic shifts to remain competitive and relevant in the evolving media landscape.

Some key points from the resource include:

● Broadcast Media
● Analogue, Digital, DTH
● Regulatory Framework
● Digital Migration

● Linear TV
● OTT
● Streamin