Description

The video on the “South African Creative Industries Master Plan and Draft White Paper on Audio and Audio Visual Content Services” by CDTSA, from 2022 – presented by Broadcast Media Africa (BMA) – outlines a comprehensive strategy for advancing South Africa’s creative industries. It includes plans for improving access to finance, fostering product development and innovation, enhancing market access, and managing intellectual property rights effectively.

The document emphasises the need for supporting technical skills development and ensuring policy coherence. It also focuses on the importance of supporting domestic production and fostering a regulatory environment conducive to growth in the audio and audio-visual content sectors.

Some key points from the resource include:

● Enhancing Access to Finance: Strategies to improve funding availability for creative industries.
● Fostering Product Development and Innovation: Encouraging innovation in content creation.
● Improving Market Access: Expanding opportunities for domestic and international market access.
● Intellectual Property Management: Effective management of intellectual property rights.
● Technical Skills Development Support: Emphasis on building technical skills within the industry.
● Policy Coherence and Support: Ensuring coherent policies to support the creative sector.
● Regulatory Environment for Domestic Production: Developing a regulatory framework that supports domestic audio and audio-visual production.