BMA TV & Video

AI As A Media Industry Driver: Sputnik’s Experience

USD 9.95

AI As A Media Industry Driver: Sputnik’s Experience

USD 9.95
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About this Resource

Description

The discussion delivered at the Radio Broadcasting Convention – Africa 2025 in Johannesburg, South Africa, by Victoria Budanova of Sputnik explored how Sputnik is leveraging artificial intelligence to revolutionise media content creation, translation, broadcasting, and audience engagement across Africa and globally. Budanova outlined Sputnik’s strategic AI applications—from voice cloning and virtual presenters to automated transcription, translation, and video editing. She also addressed the challenges AI poses, especially with African languages, and spotlighted the role of local AI developers in bridging this gap.

The session concluded with a call for collaborative partnerships with African radio stations to expand Sputnik’s reach and cooperation on the continent.

Some key points from the resource include:

● AAI-Powered Multilingual Broadcasting
● Creation of Virtual Presenters
● AI Tools for Production Efficiency
● Local AI Innovation for African Languages

Resource Type: Video Presentation
Author: Sputnik
Year Sourced: 2025
Year Published To BMA: 2025

BMA Tags / Metadata

  • AI for Audio
  • Radio Programming
  • Production Efficiency