Description

This presentation introduces Afree TV, a transformative Over-The-Top (OTT) streaming platform designed to empower African broadcasters in a rapidly evolving digital media landscape. Positioned as a Pan-African solution, the platform aims to overcome systemic barriers facing the continent’s content ecosystem—such as infrastructure limitations, monetization challenges, and cultural underrepresentation.

Afree TV is structured around a “Triangle of Transformation”:

1. Access – Providing universal reach via mobile, smart TVs, diaspora channels, and support for low-bandwidth environments. 
2. Enabler – Offering zero setup costs, integrated monetization models (AVOD, SVOD, TVOD), AI-driven content discovery, and geo-targeted distribution. 
3. Empowerment – Equipping broadcasters with audience intelligence tools (live analytics), a streamlined content management system, and global visibility for African culture.
   

Key Points: 

1. Pan-African OTT Platform: Afree TV is introduced as a revolutionary streaming service built specifically for African broadcasters and audiences.
   
2. Triangle of Transformation:
   

• Access: Universal availability across mobile devices, smart TVs, diaspora networks, and low-bandwidth environments.
  
• Enabler: Zero setup costs, built-in monetization models (AVOD, SVOD, TVOD), AI content discovery, and geo-targeting.
  
• Empowerment: Live analytics, cultural visibility, and revenue-sharing empower local broadcasters.
  

1. Zero Setup, High Reward: Broadcasters face no setup cost and receive a passive 50% revenue share, making it financially accessible and sustainable.
   
2. Content Discovery & Localization: Smart local-first algorithms drive engagement, inspired by the success of SABC+ in growing over 1 million subscribers.
   
3. Optimised for Infrastructure Challenges: Designed to perform well in low-data and mobile-first environments across Africa.