Description

The panel discussion on ‘OTT And Traditional Broadcast Media: Redefining Content Distribution’
presented by Broadcast Media Africa at the 5th OTT Streaming Summit – Africa 2025, underscored that OTT and traditional broadcasters are not in direct competition but are increasingly complementary. To remain competitive, broadcasters must embrace digital transformation, while OTT platforms can benefit from the reach and credibility of legacy media. The future of content distribution in Africa will likely involve a blended ecosystem, combining linear TV, on-demand streaming, and emerging interactive formats to cater to evolving consumer preferences.

This engaging discussion provided valuable insights into how broadcasters and streaming services can coexist, innovate, and thrive in the digital media landscape.

Some key points from the resource include:

● The Shift in Audience Consumption Trends
● Monetisation Strategies: Subscription vs. Ad-Supported Models
● Infrastructure and Content Delivery Challenges
● Regulatory and Licensing Considerations
● Collaboration Between Broadcasters and OTT Platforms