Description

The presentation by Broadcast Media Africa, delivered at the 5th OTT Streaming Summit, held in February 2025 in Cape Town, South Africa, provides a comprehensive state-of-play analysis of OTT streaming in Africa, highlighting industry insights from 1,085 media executives, including OTT platform providers, broadcasters, content publishers, telcos, and broadband providers.

The African OTT streaming market is poised for rapid growth, with increasing involvement from local telcos, broadcasters, and content platforms. However, key barriers must be addressed to enable sustainable success, particularly around costs, content development, and audience reach. The presentation ends with a call to action: OTT services in Africa will reach their full potential if these challenges are systematically tackled.

Some key points from the resource include:
● Localised content strategies tailored to African audiences.
● Stronger partnerships with telecom providers for better content distribution.
● Hybrid monetisation models that combine AVOD (advertising-based) and SVOD (subscription-based) approaches.