According to the #PreserveAfricaArchives latest industry survey, it has been revealed that most African broadcasters are looking to rapid digitisation to help preserve their audio-visual content. To the survey respondents, digital strategies and processes play a significant role in safeguarding audio-visual materials.
The industry survey on “Operational Challenges To Digitising Audio-Visual Archives In Africa” aimed to undertake a refreshed and updated assessment of the methods, principles, standards, and plans that audio-visual broadcasters are deploying to achieve successful digitisation and preservation of the audio-visual archives in their possession.
According to the study carried out by Broadcast Media Africa (BMA), in partnership with Apricity Consulting, under the #PreserveAfricaArchives Industry Programme, 70 per cent of those surveyed indicated that they need and will reply on digitisation to safeguard their audio-visual content.
The survey results also revealed that 77 per cent of the broadcasters’ content is in video form, and 53 per cent stated that their organisation has policies to manage their audio-visual materials.
To ensure the preservation of the audio-visual archives, 43 per cent of the respondents believe that all organisation staff must be engaged in planning activities for the preservation of audiovisual materials.
Please CLICK/TAP HERE to access the briefing report for more information and details.