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Home News & Reports

November 18, 2024

Netflix’s Ad-Supported Plan Surges To 70 Million Monthly Users: Report
News & Reports
November 18, 2024

by Staff Writer BMA
November 18, 2024
in News & Reports, OTT & Streaming

On its ad-supported subscription plan, Netflix has reached an impressive milestone with 70 million monthly active users (MAUs).

This ad-supported tier, available in over a dozen countries, has seen remarkable growth since its launch, as Netflix revealed.

The latest figure represents a significant increase from the 40 million MAUs reported in May and a dramatic rise from the 15 million users the tier attracted in November of the previous year.

The company highlighted that more than half of new sign-ups in regions offering the ad-supported option are opting for this plan, showcasing its growing appeal among consumers.

Additionally, Netflix shared updates on its advertising business, indicating broader advancements in the segment alongside the expanding reach of the ad-supported model.

Tags: Ad PlanNetflixOTTStreaming
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